Real-time WhatsApp Template Approval and Category Updates via Event Streams

Twilio Event Streams now supports real-time notifications for WhatsApp message template status and category updates.

Previously, tracking changes to WhatsApp content template approvals or re-classifications required periodic polling via the Content API or Senders API. With this release, you can subscribe to template lifecycle events through Event Streams and automatically trigger downstream workflows whenever Meta approves, rejects, or updates the category of a template.

 

What’s New

You can now subscribe to the event type com.twilio.messaging.template.approval.updated in your Event Streams sink configurations (Webhooks, Amazon Kinesis, Segment, etc.).

This event fires for two main template update types:

• status_update: Triggers when a template’s approval status changes (e.g., moving from pending to approved or rejected).

• category_update: Triggers when Meta updates or re-categorizes a template (e.g., changing between UTILITY, MARKETING, or AUTHENTICATION).

 

Event Payload Overview

When a status or category update occurs, Event Streams delivers a payload containing both the current state and the previous state of the template.

 

Getting Started

1. Go to the Event Streams section in the Twilio Console.

2. Create or edit an active Subscription.

3. Add the com.twilio.messaging.template.approval.updated event type under the Messaging category.

4. For detailed field specifications and integration guides, review the Twilio Event Streams for WhatsApp documentation and the Template Approval Event Schema.