X Ads: Additional Field Support for Web Conversions
The X Ads connector now supports ip_address and user_agent as optional fields for web conversions, enabling richer data collection and targeting capabilities.
Improvement
Our X Ads connector now supports ip_address and user_agent as optional fields.
Source: original entry ↗
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Braze: Email and User Alias as Identifiers
The Braze connector now supports email and user_alias as user identifiers for Event and PurchaseEvent syncs, alongside the existing external_id option, providing more flexibility in data synchronization.
LinkedIn Conversions: lead as an Optional Field
LinkedIn Conversions now supports an optional lead field to map Lead Gen Form Response IDs and attribute conversion events to specific lead forms.
API V2 Beta Endpoints Now Available
Census introduces the first V2 API endpoints with a new Sources API that supports region and storage backend selection, Group ID management for access controls, and Personal Access Token authentication. Workspaces have been removed from the API and Workspace API Keys are no longer supported.