Reddit Ads: Event Source URL and Product Metadata Fields
The Reddit Ads Conversion Event object now supports event_source_url for improved click attribution and metadata.products for product-level reporting, enabling better tracking and analysis in Reddit's Events Manager.
Improvement
The Reddit Ads Conversion Event object now supports two fields Reddit recommends for better attribution and reporting:
event_source_url— the full web event URL, improving click attribution and domain visibility in Reddit's Events Manager.metadata.products— a JSON array of product objects (id,name,category,quantity,item_price) for product- and brand-level reporting, in addition to the existing event-levelvalueanditem_countfields.
Source: original entry ↗
More from Census
Follow Census to get its new changes in your feed and email digest.
Braze: Email and User Alias as Identifiers
The Braze connector now supports email and user_alias as user identifiers for Event and PurchaseEvent syncs, alongside the existing external_id option, providing more flexibility in data synchronization.
LinkedIn Conversions: lead as an Optional Field
LinkedIn Conversions now supports an optional lead field to map Lead Gen Form Response IDs and attribute conversion events to specific lead forms.
API V2 Beta Endpoints Now Available
Census introduces the first V2 API endpoints with a new Sources API that supports region and storage backend selection, Group ID management for access controls, and Personal Access Token authentication. Workspaces have been removed from the API and Workspace API Keys are no longer supported.