LinkedIn Ads: IPv4 Address and GAID as Conversion Identifiers
The LinkedIn Ads connector now supports IPv4 Address and GAID (Google Advertising ID) as identifiers for Conversion Event syncs, expanding available matching options for better campaign tracking.
Improvement
Our LinkedIn Ads connector now supports IPv4 Address and GAID as identifiers for Conversion Event syncs.
Source: original entry ↗
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Braze: Email and User Alias as Identifiers
The Braze connector now supports email and user_alias as user identifiers for Event and PurchaseEvent syncs, alongside the existing external_id option, providing more flexibility in data synchronization.
LinkedIn Conversions: lead as an Optional Field
LinkedIn Conversions now supports an optional lead field to map Lead Gen Form Response IDs and attribute conversion events to specific lead forms.
API V2 Beta Endpoints Now Available
Census introduces the first V2 API endpoints with a new Sources API that supports region and storage backend selection, Group ID management for access controls, and Personal Access Token authentication. Workspaces have been removed from the API and Workspace API Keys are no longer supported.